Google My Business Optimization
Why You Need a Google My Business Listing
Google has reported that a staggering 46% of all searches have local intent (Source: Search Engine RoundTable). Yet, despite knowing this information, so many businesses fail to take advantage of the free-to-use Google My Business platform. There are several perks of getting set up on Google My business, but here is the primary one:
Benefit #1: Show Up in Google Maps Searches
Next to online reviews, the second most important factor that consumers take into consideration when searching for a local business is proximity to their location. While a quick Google search is certainly effective for narrowing the down the options—especially those on a smartphone—most consumers use Google Maps to locate businesses nearby.
Whether searching for local mechanics or a popular spot to get some ramen noodles, Google Maps will quickly populate with dozens of red markers, each indicating a local business that meets your search criteria. By simply creating a Google My Business listing and completing the verification steps, your Garage Force location will start to pop up for local searches as well. This is a great benefit that allows users to instantly see how close you are to their location, increasing the likelihood that they’ll pay your website a visit. More than that, you will be able to build trust with Google, proving to them that you are who and WHERE you say you are. This trust goes a LONG way.
We want to optimize this free tool for you no matter where you are in your marketing efforts.